WORK EXPERIENCE

WW (Weight Watchers) — Senior Product Designer

JUNE 2015 - PRESENT, NYC

At WW, I construct roadmaps and products that aid in launching and evolving the member experience in support of SmartPoints (2015) and Freestyle (2017). The projects I’ve collaborated in have increased engagement by up to 14% in their respective areas.

The Main Tab — Product Design Consultant

AUGUST 2018 - PRESENT, NYC

I meet with TMT on a monthly basis, giving feedback on their product strategy and identifying areas of improvement to the usability of their platform.

Velvet Caviar — Marketing Director

OCTOBER 2014 - MARCH 2015, NYC

A website redesign turned marketing role, at Velvet Caviar I directed product development, accommodated remote developers, and designed high-fidelity mockups. I later shaped the digital marketing plan including email, social media, and SEO. Optimizing the checkout experience advanced customer satisfaction to 8+/10.

TMG | Carporter — Account Manager

JANUARY 2011 - DECEMBER 2014, NYC

At Carporter, I designed portions of the experience; sketching and wireframing flows. Overseeing the implementation of a CRM system led to an expansion of 2,000+ active users. At TMG, my documentary presentations under Letters of Credit to U.S. and foreign banks resulted in over $5M of successfully processed export payments.

PROJECTS

Petcreds— Product Strategy Consultant

JANUARY 2017- MARCH 2018, NYC

KURA Lifestyle— Web Designer

APRIL 2017- MARCH 2017, NYC